There are so many types of business that can be marketed today – the various methods of doing so vary almost as much as the subject matter too. I was looking through one of our little trade magazines the other day looking specifically for details of funeral directors – for a pal in need. I was amazed how easy it was to find exactly what she was seeking and her family have been very satisfied with services rendered. Now that’s a great thing to hear after trying to help. The advert that caught my eye is a full page in the B5 size publication. There is a little colour background with white print on one quarter, the lower half has gold effect background with white print and the rest is standard white with black print. the salient points are in black bold with very clear offer details and price breakdowns. That’s what I call effective advertising!
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